City of Rialto: Riverside Avenue North Reconstruction Project

CPOG provided comprehensive public outreach services for the City of Rialto’s Riverside Avenue North Street Reconstruction Project. This project included full reconstruction of Riverside Avenue between Galway Street and Foothill Boulevard, construction of new ADA curb ramps and cross gutters at intersections, and construction of a raised concrete median on Easton Street, east of Riverside Avenue. CPOG coordinated First Responders briefings to keep Police, Fire and other key City departments updated on potential project impacts, anticipated schedule and closures and detours, and coordinated information meetings with partner agencies, including Rialto Chamber of Commerce and Rialto Unified School District, as well as Caltrans District 8, Omnitrans, and the California Trucking Association.


The team developed a bilingual project fact sheet (English/Spanish), a project map to illustrate the project area and improvements, as well as project business cards and eblast templates. We also developed bilingual project collateral in-house, relying on our expert team to design and translate project fact sheets, business cards, construction notice flyers, and all supporting materials such as QR codes, project maps, and graphics. In addition to collateral, the team is staffing a bilingual project hotline and project email account. In addition, the team is preparing all content for the project website and making regular updates to the interactive project Google Map, which includes a summary on current and upcoming construction activities and outlines real-time closure and detour information.


During construction, CPOG distributed regular construction alerts to keep motorists and the community updated on what impacts to expect. The website and interactive Google Map were updated regularly with the latest information, and the team used social media content and Biteable videos to engage the public and provide information. The outreach team created and maintained a stakeholder communications log to track and follow up with inquiries from the public and an extensive business outreach effort was conducted prior to the start of construction, with phone calls made to nearly 500 businesses within one mile of the project corridor and door-to-door business visits.


The CPOG team engaged with local stakeholders via the project email and bilingual project hotline to address public inquiries and comments; assisted city council with city council meetings to provide an update on the project and respond to council and staff questions; updated the city’s project webpage to include new information about construction and adjacent projects; canvassed 9,500 bilingual project flyers within a one mile radius of the project corridor; engaged with more than 100 stakeholders at the city’s Farmer’s Market to notify attendees of construction and to sign up for information; and coordinated with key partner agencies including Omnitrans, school districts, and first responders to ensure all are aware of construction activities.